In a poetic and imaginative message from Imam Muhammad bin Saud to King Abdulaziz, he inquires about the security and prosperity of the Kingdom. Through a distinctive cinematic narrative, the campaign connects the founders of the Saudi state and its kings across different eras, showcasing prominent tourist landmarks that embody the journey of development and safety the Kingdom has experienced. This approach aligns with Saudi Arabia's broader efforts to highlight its rich cultural heritage and historical sites, such as Diriyah and Al Masmak Palace, as part of its tourism initiatives.